# FUA Collective

> Hands-on fractional marketing for tech teams scaling in the US and UK. Run by Kim (Gina Kimiza Tan): positioning, content distribution and partnerships, built and run by one operator, with no agency in between.

Site: https://www.fua-collective.com/
Contact: team@utopia-club.com (fractional support, defined projects, interim, advisory, or the right full-time role)
Based: New York + London. US and UK hours.

## Who it's for
Founders and CMOs at funded startups and founder-led tech businesses that need marketing moving but don't yet have the system or capacity behind it: companies that just raised, are still founder-led, or are making a first marketing hire.

## Services
- Positioning and product marketing: positioning and messaging; website copy, launch narratives and sales materials; buyer insights from real conversations.
- Content and distribution: LinkedIn for founders and companies; podcast, newsletter and video repurposing; content workflows, publishing and distribution.
- Partnerships and US entry: partner sourcing, outreach and negotiation; co-marketing, sponsorships and founder events; US go-to-market support from the UK or EU.

## Results (client figures from engagement reports; own-channel figures from platform analytics, September 2026)
- Creator marketing startup, Berlin: product marketing function built in 30 days as the first marketing hire; Instagram accounts reached +158% in 30 days.
- Fintech startup, New York: founder's LinkedIn following from 3,879 to 11,014 (+184%) in six months; two media placements; zero paid spend.
- Language services company, London: repositioned into tech; LinkedIn followers from 2,590 to 9,000+ (+247%); industry rank 248 to 188; House of Lords speaking slot; national awards finalist.
- B2B marketing podcast (10k subscribers): horizontal clips averaging 2.3x the channel baseline, Shorts +46%, first four weeks.
- Utopia Club: network of 100+ software founders built from zero; two B2B partnerships closed.
- Own channels: ~60k organic LinkedIn impressions in 12 months, no paid promotion.

## About Kim
Gina Kimiza Tan (Kim). 8+ years across B2B SaaS, fintech, marketplaces and consumer tech in the US, UK and EU. MBA, ESCP. Founder of FUA Collective Ltd (UK) and Utopia Club. Host of The Decision Room, a weekly interview show with founders building software companies in the US, produced and distributed solo to 10 platforms.

## Links
- LinkedIn: https://www.linkedin.com/in/ginakimiza/
- The Decision Room on YouTube: https://www.youtube.com/@utopiaclubdecisions
- Newsletter: https://utopiadecisionroom.substack.com
- Utopia Club: https://www.utopia-club.com