Our Mission

FUA helps founder-led brands and growth-stage companies build identities that are remembered — not just seen. We turn LLM-native strategies into smart AI-driven marketing systems, and content into lasting brand equity. By pairing AI with cultural intelligence, we position you for visibility and build partnerships that drive real growth.

““If almond can be milk 🥛, you can be anything.”
— Kim

Founder, Gina Kimiza Tan

Born in Singapore, Kim started her first business at 18 — a fitness brand that grew to six figures through social media. She scaled her audience from 5k to 12.5k in six months, partnering with brands like Brainzyme, Trec Nutrition, and MyProtein.

The pandemic marked a turning point. After receiving an MBA Entrepreneur scholarship from ESCP, Kim moved to London and New York, where she rebuilt her brand, FUA Collective — working with B2B and founder-led companies to drive growth through LLM-optimized marketing strategies.

Kim also writes The 1% Stack — a weekly newsletter sharing AI tips, systems, and founder stories for entrepreneurs building with focus and intention.

Outside of work, her passion for psychology, yoga, and culture shapes a creative, human-first approach to everything she builds.

Our Vision

To create a world where brands do more than gain visibility—they build lasting influence, form meaningful connections, and scale through collaboration. Businesses shouldn’t grow in isolation, but with the support of strategic positioning, shared knowledge, and a strong network of allies.

Our Values

  • We challenge norms, embrace creativity, and drive forward-thinking strategies to help businesses stand out in competitive markets.

  • Intuition meets analytics. We fuse behavioral insights, performance data, and real-world testing to ensure every move is optimized for impact, conversion, and sustainable business outcomes.

  • We work side by side with our clients, blending their vision with cultural psychology and data to build strategies that resonate deeply and deliver real impact.

  • Sustainability beats virality. We build compounding, revenue-driven ecosystems that transform expertise into scalable business models to fuel long-term, predictable growth.

  • Power moves are made through connections. We cultivate an exclusive ecosystem where founders, creators, and brands exchange knowledge, co-create, and form high-value partnerships that drive collective success.